In case anyone needed more proof of Taylor Swift’s dominance, this should suffice. Her not-quite-a-movie Taylor Swift: The Official Release Party of a Showgirl is on track to make $30 to $35 million at the domestic box office this weekend, and another $8 to $10 million worldwide, per Deadline. That would put its high-end estimate around $45 million, and we’d never bet against Swift, so don’t be surprised if it hits that target. The “Release Party,” which celebrates her new album, The Life of a Showgirl, out October 3, will include the premiere of her music video for “The Fate of Ophelia” along with “never before seen behind-the-scenes footage of how we made it, cut by cut explanations of what inspired this music, and the brand new lyric videos from my new album The Life of a Showgirl.” So, to clarify, Taylor Swift could make $45 million at the box office for digital content most artists are just releasing on YouTube? Baby, that’s show business for you.
The release party is also predicted to hit number one at the box office this weekend, according to Deadline, beating out the first weekend of the Dwayne “the Rock” Johnson–starring The Smashing Machine and the second weekend of Paul Thomas Anderson’s One Battle After Another. The Eras Tour concert film opened to $93 million domestically, per Box Office Mojo. This “release party” will be lower than that, but it is also 89 minutes of extras, announced just two weeks ago. Opening at number one is going to have to be good enough for her.
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The Release Party of a Showgirl is on track to beat the Rock.
