SM Entertainment Partners With British Agency To Create A UK Boy Group


SM Entertainment is partnering with British entertainment company MOON&BACK to create a UK boy group.

In a press release shared with the media today, SM Entertainment announced their official partnership with MOON&BACK. Present at the signing were SM Entertainment’s CEO Jang Cheol Hyuk, Chief Business Officer Jang Yoon Joong, Chief A&R Officer Lee Seong Soo, and creative director Kangta, as well as MOON&BACK’s Nigel HallRuss LindsayDawn Airey, and Ben Karter.

The two companies agreed to work together to create a boy group based in the United Kingdom that will dominate the global market. Notably, MOON&BACK is founded by Nigel Hall, who produced The X Factor and Britain’s Got Talent.

MOON&BACK will cast the members who will debut in the boy group while SM Entertainment will provide their K-Pop producing knowledge in music, music videos, choreography, and more. The songs that the boy group will debut with will be overseen by SM Entertainment’s publishing subsidiary Kreation Music Rights.

MOON&BACK will also broadcast the process of debuting their boy group in Korea, Britain, and The United States as a six-episode series starting in the second half of 2024.

 Are you looking forward to it? 

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