LE SSERAFIM’s Collaboration With Luxury Dessert Brand Gains Attention For Its Shocking Prices


LE SSERAFIM recently announced a collaboration with luxury dessert brand Augflet. Augflet is most famous for their black-colored croissant matcha lava cakes.

The collaboration will be a series of 5 dessert cakes and 3 drinks. They will be available at the Augflet cafes in Seoul from February 16 to March 31, 2024.


2024. 02. 16 – 2024. 03. 31
아우프글렛 금호(서울 성동구 독서당로51길 7) 10AM-7PM
아우프글렛 성수(서울 성동구 왕십리로10길 9-2) 11:30AM-8PM
아우프글렛 한남(서울 용산구 이태원로54가길 20) 12PM-9PM#LE_SSERAFIM #르세라핌 #AUFGLET #아우프글렛pic.twitter.com/wh2T8dEMYp

— HYBE MERCH (@HYBE_MERCH) February 6, 2024

The cakes will have different themes, based on each of the members.

Here are sneak peaks of the cakes in real life.

Aren’t they gorgeous?

Each cake is priced at ₩15,000 KRW (about $11.20 USD). You can choose from Blue Swan, White Dot, Pearl Blue, Black Feather, and Baby Lotus.

A drink costs ₩8,000 KRW (about $5.96 USD).

Although it is considered merchandise, the prices are actually quite in line with regular cafe prices in Seoul. Considering the quality of the items, netizens are pleasantly surprised by the reasonable prices.

Netizen reactions. | theqoo Neighborhood cafes these days charge ₩85,000 KRW (about $63.40 USD) for a slice of tasteless cake too. Those prices are considered kind. I’m okay with these prices. Wow, you can tell the designs were made with so much care. It’s a surprise LOL. The prices don’t look bad. ₩15,000 KRW (about $11.20 USD) seems fine LOL. A super small strawberry cake costs ₩8,000 KRW (about $5.96 USD) to ₩9,000 KRW (about $6.71 USD) per slice, so these prices are cheap LOL. LE SSERAFIM’s pop-up desserts were super famous previously. They look good because it is a collaboration. Isn’t Augflet originally expensive? Actually these prices are lowered and cheaper. It’s cheap compared to the recent cost of living. Thinking about Nudake, these prices are cheap. The price is alright.

Considering the rising price tags in cafes nowadays, these desserts are definitely reasonably priced!


 They are works of art. 

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