One of the biggest third-generation girl groups, Red Velvet, is gearing up for a much-anticipated comeback with their third studio album, Chill Kill.
| @RVsmtown/Twitter
Over the last nine years of their career, Red Velvet has been able to establish a very distinct sonic and visual concept for the group, which often edges toward something horror-adjacent. The group has done bright concepts, but “eerie” has come to be inherently associated with Red Velvet.
Red Velvet’s concept photo for “Chill Kill” | @RVsmtown/Twitter “Psycho” concept photo | @RVsmtown/Twitter “Peek-A-Boo” concept photo | @RVsmtown/Twitter
The anticipation around this new album has been high since its announcement, as their last musical release as a whole group was almost a year ago, with The ReVe Festival 2022 – Birthday mini album.
| @RVsmtown/Twitter
On November 9, SM Entertainment unveiled the music video teaser of “Chill Kill,” and fans were immediately reminded of the “Peek-A-Boo” and “Psycho” era for its chilling vibe. The cryptic visuals alone were enough to send a shiver down your spine, but with the accompaniment of the creepy soundtrack, the effect was even more amplified.
Red Velvet 레드벨벳 ‘Chill Kill’ MV Teaserhttps://t.co/zy3DaH5byx#RedVelvet #레드벨벳#Chill_Kill #칠킬#RedVelvet_Chill_Kill
Pre-orderhttps://t.co/46V8XHDVQ4 pic.twitter.com/RQOOme0fgb
— Red Velvet (@RVsmtown) November 9, 2023
This teaser also turned out to contain a hidden gem, giving fans a sneak peek at the actual song, which even the highlight medley couldn’t. After the teaser’s release, some noticed that the music in the teaser seemed like an audio playing in reverse. When they re-reversed it, it sounded like a coherent song track, leading many to believe that it was the preview of the actual song!
the audio sounds like its backwards? https://t.co/0xsR033Kk3
— rain (@redfl4vour) November 9, 2023
GUYS IT’S A FUCKING REVERSE! OMG THEY’RE SO GOOOOOD. #RedVelvet #레드벨벳#Chill_Kill #칠킬#RedVelvet_Chill_Kill https://t.co/V8vg5jFrjp pic.twitter.com/5zXyXh4t9C
— vava. (@thejoyofher) November 9, 2023
Though it is yet to be confirmed if this theory is correct, it has surely added a new layer of mystery and excitement to the group’s new release.
ILLUMINATI IS BACK. REAL MUSIC IS BACK. https://t.co/rjcaYRMKFz
— vico tiu (@vicotinamide) November 9, 2023
reverse = illuminati shit = rv x beyoncé soon https://t.co/kBBfXVkv3Q
— liv is getting rv3 (@gaewrites) November 9, 2023
THAT CREEPY LAUGH AT THE LAST SECOND?! https://t.co/Xk5Y62BjoD
— 슬이시 #CHILL KILL (@seulseasy) November 9, 2023
Chill Kill is slated to be released on November 13. The album contains ten tracks, including the lead single with the same title.
What a genius way to tease a track!