ENHYPEN‘s latest endorsement deal has fans bewildered. They will be the first K-Pop boy group to endorse a women’s lingerie brand. Japanese brand Peach John unveiled a teaser of their latest models. The shadows of the seven members were easy for fans to identify.

【NEWS】
明日1月31日(水) 0:00 ビジュアル解禁！
AM10:00 販売スタート！

PEACHJOHN30周年スペシャル企画！
世界的な人気を誇る、グローバルグループが登場！
着こなすのは一体!?
このグループだ！と思う方を
ぜひコメントで教えて下さい🤍

また明日より全国のストアの特設ブースにて… pic.twitter.com/OW3SW8TOb8

— PEACH JOHN/ピーチ・ジョン（ピーチジョン） (@peach_john) January 29, 2024

A quick scan of their social medias and website reveal that the brand specializes in lingerie for women. Of course, they also sell loungewear such as pajama sets!

Peach John’s Instagram.

Fans were certain that the boys were the new ambassadors when they realized that the members have worn pajamas from the brand before. Jungwon went on live stream wearing their adorable cat pajamas.

JUNGWON PYJAMAS YESTERDAY WAS FROM PEACH JOHN!! This is how he got them IT IS ENHYPEN https://t.co/oao2fVadf7 pic.twitter.com/IqXTZq2vN1

— 단비 (@silentstarsnk2) January 29, 2024

Fans were shocked at first…

Peach John is lingerie brands from japan? enhypen x lingerie? 🤌

— ruby ‍ (@jayjongalaxy) January 29, 2024

…but later took it in stride.

so enha are partnering with a lingerie brand.. PUT SUNGHOON IN A CORSET pic.twitter.com/6rhZSgGJgI

— ‎ً (@WONFAlRY) January 29, 2024

Fans are excited to see the collaboration!

LET’S FUCKINGG GOOOO https://t.co/AaiYnzl81l

— ⚸ blair (@cvltlvr) January 30, 2024

Of course, the brand has already announced through their social media that the boys will be wearing their new loungewear collection.

Peach John’s Twitter.

Fans can expect to see the campaign photos at midnight on January 31, 2024. It also looks like they might planning on providing merchandise such as photocards with each purchase, as part of a “novelty campaign.”

 They are the first K-Pop boy group to do so.