ARMYs Divided As HYBE Halts Fan Project For BTSโ€™s Jin


Ahead of BTS Jinโ€˜s birthday, a Japan-based fanbase and KONI (@btsforever1207 on X, formerly Twitter) prepared a project in honor of him, consisting of a themed boarding pass.

๐Ÿ๐ŸŽ๐Ÿ๐Ÿ‘ ๐‰๐ˆ๐๐ƒ๐€๐˜ ๐๐ซ๐จ๐ฃ๐ž๐œ๐ญ ๐ƒ๐„๐€๐‘ ๐Œ๐Ž๐Ž๐ ๐›๐ฒ ๐Š๐Ž๐๐ˆ

๐•๐•€โ„• ๐”ธ๐•š๐•ฃ ๐”น๐• ๐•’๐•ฃ๐••๐•š๐•Ÿ๐•˜ โ„™๐•’๐•ค๐•ค ๐“๐ˆ๐‚๐Š๐„๐“ ๐๐‘๐„๐•๐ˆ๐„๐–

์ง„์—์–ด ํƒ‘์Šน๊ถŒ ํ›„๋ฉด๊ด‘๊ณ  ์„œํฌํŠธ [ํ‹ฐ์ผ“ ํ”„๋ฆฌ๋ทฐ]


๊ธฐ๊ฐ„ :โ€ฆ

โ€” KONI (@btsforever1207) September 19, 2023

The fanbase partnered with airline JINAIR to issue boarding passes with Jinโ€™s face from the Yet to Come in Busan concert.

๋‚ด์ผ10์ผ๋ถ€ํ„ฐ JINAIRํ‹ฐ์ผ“ ๋ฐœ๊ถŒ์ด ์‹œ์ž‘๋ฉ๋‹ˆ๋‹ค๊ณตํ•ญ์—๋”ฐ๋ผ ์ธ์ฒœ์€ ์กฐ๊ธˆ ์ผ์ฐ๋„์ฐฉํ•ด ์˜ค๋Š˜๋ถ€ํ„ฐ๋„ ์ผ๋ถ€ ๋ฐœ๊ถŒ์ด ์‹œ์ž‘๋œ๊ฑฐ ๊ฐ™์•„์š”. ์ž์„ธํ•œ ๋ฌธ์˜๋Š” ์ง„์—์–ด์— ๋ถ€ํƒ๋“œ๋ฆด๊ป˜์š” ์˜ฌ ๊ฒจ์šธ ์„์ง„์ด์™€ ํ•จ๊ป˜ ๋ชจ๋‘ ์ฆ๊ฑฐ์šด ์—ฌํ–‰๋˜์„ธ์š”

โ€” KONI (@btsforever1207) November 9, 2023

Recently, ARMYs have been sharing their boarding passes, which they described as โ€œeven prettier in person.โ€ย 

์‹ค์ œ๋กœ ๋ณด๋‹ˆ ๋” ์ด๋ป์š”
๊ฐ๋™์ด์—์š”@btsforever1207 x @JP_Jinfanbase
๋„˜๋„˜ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค#์„์ง„์ด์™€_ํ•จ๊ป˜ํ•˜๋Š”_ํ–‰๋ณตํ•œ_๋น„ํ–‰#HappyFlight_WithJin#ใ‚ธใƒณใจไธ€็ท’ใซ_ๅนธใ›ใชใƒ•ใƒฉใ‚คใƒˆ

โ€” ใƒใ‚ฟใƒผ๐Ÿงˆๅคงๅฅฝใ (@mahouno1204) November 14, 2023

๐Ÿฅน ์ง„์—์–ด ํ‹ฐ์ผ“ ์‹ค๋ฌผ ๋„ˆ๋ฌด ์˜ˆ๋ป์š”!! ๋จธ๊ธ€๋“ค์ด ๋‹ค ์šฐ๋ž˜๊ธฐ ํ‘œ ๋“ค๊ณ  ์žˆ๋Š” ๊ฑธ ๋ณด๋‹ˆ๊นŒ ์กด์ž˜๋ ฅ ์ƒˆ์‚ผ ๋” ๋ฟŒ๋“ฏํ•จ..๐Ÿฅน ๊ณ„ํš์— ์—†๋˜ ์—ฌํ–‰๋„ ๊ฐ€๊ฒŒ ํ•ด์ฃผ์‹œ๋Š” ์ง„ํ”„๋‹˜๋“ค๊ณผ ํšจ์ž์šฐ๋ž˜๊ธฐ
โ™ชโ”€๏ผฏ๏ผˆโ‰งโˆ‡โ‰ฆ๏ผ‰๏ผฏโ”€โ™ช๋˜ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค!๐Ÿฉต@btsforever1207 @JP_Jinfanbase #JIN #๋ฐฉํƒ„์†Œ๋…„๋‹จ์ง„ #TheAstronaut @BTS_twt

โ€” ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ๐Ÿซกํ‰์„JJ (@JJ12041204) November 16, 2023

์•„์ฃผ ์˜๋กฑํ•ด ๋„ˆ๋ฏ€ ์ด๋ฟจใ… ใ… @JP_Jinfanbase@btsforever1207
๋„ˆ๋ฌด ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค#์„์ง„์ด์™€_ํ•จ๊ป˜ํ•˜๋Š”_ํ–‰๋ณตํ•œ_๋น„ํ–‰#HappyFlight_WithJin#ใ‚ธใƒณใจไธ€็ท’ใซ_ๅนธใ›ใชใƒ•ใƒฉใ‚คใƒˆ@JINAIR_LJ

โ€” ์•„ํ•˜โท (@ahha0501) November 10, 2023

Yet, it has now been announced that HYBE has halted this fan project. Both organizers shared statements via X, revealing that the company viewed the fan project as a corporate advertisement since one must buy a ticket from JINAIR to obtain the themed boarding pass.

๋ญ๋ผ๊ณ  ๋งํ•ด์•ผํ• ์ง€ ๋ชจ๋ฅด๊ฒ ๋Š” ์ฐฉ์žกํ•œ ์ผ์ž…๋‹ˆ๋‹คโ€ฆ ํ•˜์ด๋ธŒ์˜ ์š”์ฒญ์œผ๋กœ ๋ณด๋”ฉํŒจ์Šค ํŒฌ์„œํฌํŠธ๊ฐ€ ์ค‘์ง€๋˜์—ˆ๋‹ค๊ณ  ํ•˜๋ฉฐ ํ‹ฐ์ผ“์ด ์ „๋Ÿ‰ํ๊ธฐ๋˜์—ˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹คโ€ฆ.

์ง„์งœ ๋ญ๋ผ๊ณ  ๋ง์„ํ•ด์•ผํ• ์ง€ ๋ชจ๋ฅด๊ฒ ์–ด์„œ ๊ณ„์† ๋ง์ด ํ—ˆ๊ณต์— ํ—›๋Œ์•„์„œ ์‰ฝ๊ฒŒ ๋ง์„ ์–น์„ ์ˆ˜๊ฐ€ ์—†๋”๋ผ๊ตฌ์š”โ€ฆ..

์ดˆ๋ฐ˜ ์ผ์‹œ์  ๋ฐœ๊ถŒ ์˜ค๋ฅ˜๋กœ ์•Œ๊ณ  ์žฌ๊ฐœ ๋ โ€ฆ

โ€” KONI (@btsforever1207) November 16, 2023

ARMYs are divided over the matter. Some feel this project is no different than idolsโ€™ birthday ads in magazines since you must also buy a magazine or when a Jimin fanbase had an aircraft decorated.

However, others pointed out that the boarding pass included not only Jinโ€™s name but trademarked and copyrighted content, including โ€œBTSโ€ and โ€œARMY.โ€ Many also believe the airline would have profited too much from the sales rather than BTS or ARMY.

if hb quickly closed this matter, then everything is obvious

โ€” cupcake wild flwer lizzieโท (@LizLizziezai9) November 16, 2023

hybe themselves cancelled a jin theme boarding pass as part of many jin bday projects for jin air passengers bcoz of demand theyre worried the airline would benefit too much lmao

โ€” this is the fastest jin misser i know (@jinakgay) November 16, 2023

Since u are bring jm into this, do u know that BTS and ARMY name are protected under trademark law

Jin project : mentioned both BTS and Army

Jimin project : JIMIN, CHINABAR, AND PJMS.

โ€” JIMIN BILLBOARD HOT 100 NO 1๐Ÿชž (@diorparkmin) November 16, 2023

What do you think?

ย It was also a partnership with an airline.ย 

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