Aespa’s Mise En Scène Campaign Slammed By Netizens For “Discrimination” Against Giselle


On February 27, it was announced that aespa would be the new muse for haircare brand Mise en Scène.

𝐚𝐞𝐬𝐩𝐚 𝐗 𝐦𝐢𝐬𝐞𝐞𝐧𝐬𝐜𝐞𝐧𝐞
미쟝센 모델은 바로 #에스파 였습니다!#지젤 #닝닝 #윈터 #카리나

차원을 넘나드는 4명의 여신들과 함께하는
미쟝센X에스파 캠페인 많.관.부#미쟝센 #에스파 #aespa

해당 게시글 맘찍하고
RT or 인알로 홍보해주는 트친 5명을 추첨해

— 미쟝센 (@miseenscene_kr) February 28, 2024

The members have looked gorgeous in their campaign photos, showcasing their gorgeous, glossy hair while promoting various products from the brand.

— 미쟝센 (@miseenscene_kr) March 1, 2024

However, netizens have noticed something on the brand’s website that has them accusing Mise en Scène of being discriminatory against Giselle.

According to them, the shopping page for the brand features products advertised by KarinaWinter, and NingNing. But while there are three listings with Karina, there are two for Winter and just one for NingNing… With Giselle nowhere in sight, apart from one group photo.

This isn’t the first time that netizens have accused brands of excluding Giselle in promotions, but that doesn’t make them any less disappointed for it to seemingly happen again. Many people think that brands tend to promote Karina and Winter the most, since they’re considered the more popular members of the group, while NingNing and especially Giselle usually have fewer advertising opportunities.

aespa | SM Entertainment

Here’s how people are reacting to this discovery on a forum post about it.

Do you think this exclusion was intentional and malicious?


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