Hey, never mind! Cracker Barrel announced Tuesday that they were hitting ctrl + z on their logo redesign. After inciting rage on both sides of the aisle, spurring conversations about private equity ruining fun, and generally being the internet’s main character (derogatory) for a week, the restaurant has brought back their barrel and the old man who guards it. We assume his name is Uncle Cracker. Wait, it’s Uncle Herschel? Either way, welcome back unc.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the restaurant chain said on social media. “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.” That “proud American institution” feels loaded, given that much of the criticism of Cracker Barrel’s new logo inexplicably was attributed to the chain “going woke.” Cracker Barrel made no mention of dialing back the de-tchotchke-ification of their restaurants. Apparently nobody wants to dust anymore! Or rather, corporate overlords don’t want to pay cleaning staff to dust. Uncle Herschel is back, but his bric-a-brac may stay in the landfill.
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm… pic.twitter.com/C32QMLOeq0
— Cracker Barrel (@CrackerBarrel) August 26, 2025
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Welcome back Uncle Herschel.
