A certain boy group member is going viral for his method of promoting himself.
PENTAGON‘s Kino was spotted at Coachella writing something down with colored markers.
A little later, he was seen sitting in the middle of the Coachella festival grounds holding up a sign encouraging bystanders to visit his Instagram page to find new artists. He ended the sign with his Instagram handle, @831×10, and signed off with his artist name KINO.
Discovered any new artist? Now you have. Big drop on May 2nd.
— Kino
Kino was marketing his first solo album, If this is love, I want a refund, which will be released on May 2.
Fans easily caught wind of his spontaneous promotion, taking to social media to express their amazement at his actions. They were emotional that he took it into his own hands to get his name out and they hoped that his self-marketing becomes a success.
kino guerrilla marketing his solo at coachella is so cute please support him pic.twitter.com/jea9Hw9DSF
— zuko ☆ wants a refund (@penghuiing) April 23, 2024
my boy kino promoting himself at coachella we love to see it ig https://t.co/lPo52xtpHF
— ally ♡̶ BXX🝮 (@yoohthenamu) April 24, 2024
Though some found the image of him sitting on the ground with a self-made sign pitiful, others were impressed by his creativity.
me giggling at kino’s self promotion in coachella but then i end up seeing qrts feeling bad about him
like im sorry i dont think he’s that pitiful when he’s self promoting in coachella like it would’ve been a different case if he was just in some random street
— aei (@aeila_gee) April 24, 2024
Besides promoting his music, Kino posted himself enjoying Coachella, an iconic California-based music festival that features artist from all around the globe. It was held from April 12–14 and April 19–21.
Here’s what it’s about.